Nigeria · Consumer markets
How appliance ownership differed between urban and rural Nigeria
In the 2023/24 household survey, 61.7% of urban households reported owning a television, compared with 20.8% in rural areas. The same urban lead appeared for fans and fridges, while motorbikes and basic mobile phones were more common in rural households.
Sources checked
Urban
Shared scale · 0% to 68%
Rural
Shared scale · 0% to 68%
Switch residence categories on a shared scale. The table also shows six zones and the national estimate.
The urban and rural gaps were largest for common powered goods
Fans were reported by 68.0% of urban households and 21.7% of rural households. Televisions were at 61.7% and 20.8%, and fridges at 30.7% and 8.4%. The rates report whether a household had the asset, rather than the number of units owned. Source 1
Gas cookers and generators also showed a marked gap
Gas cooker ownership was 42.6% in urban areas and 10.0% in rural areas. Generators were reported by 29.2% and 13.1%, respectively. The source lists other gas stoves separately, so the gas cooker row should be read as one equipment category. Source 1
Rural households reported more motorbikes and basic phones
Motorbikes were reported by 27.5% of rural households and 21.4% of urban households. Basic phones were at 47.3% and 41.9%. Smartphone ownership moved the other way, at 57.1% urban and 28.9% rural. A household can have more than one phone type. Source 1
The national average is a household estimate
The survey weights households rather than retail purchases. It can show how ownership differs by residence and zone, but cannot identify the age of a device, its condition or how many new products were bought during the year. Source 1